세계인터넷전문가협회(Association of Internet Researchers) 선출직 이사
ASIALICS
WATEF
INSNA
한국데이터사이언스학회

학력 사항:
(Ph.D.) 뉴욕주립대 커뮤니케이션 박사

경력 사항:
대한민국 공군장교(인터넷을 이용한 공보담당)
미국 하와이대 교수(2007-2012)
DGIST 교수(2013-2014.8)
성균관대 교수, 전 인터랙션사이언스학과장, 전 글로벌융합학부장(2019-24)
현 BK21 4단계 사업단장/인간AI인터랙션융합전공 학과장(대학원)

저서:
(2023) 문과생을 위한 인공지능 입문 (Fundamentals in Artificial Intelligence for Everyone). 에이콘. 주저자
(2019) AI기반 융합교육: 현재와 미래. 성균관대출판부. 주저자
(2019) 데이터기반 디지털 사회과학: 교육과 연구사례. 성균관대출판부. 주저자
(2019) 디지털PR 이론과 실제. 한울아카데미. 공동
(2016) 커뮤니케이션학의 확장 - 경계에서 미디어 읽기. 나남. 공동

국제 논문:
(2025) ESG-KIBERT: A new paradigm in ESG evaluation using NLP and industry-specific customization. DECISION SUPPORT SYSTEMS. 193, 1
(2025) Exploring Factors Influencing Word-of-Mouth Intentions for AI Profile Picture Generation Services: Evidence from the TAM, Self-Presentation Theory, and Perceived Risk Theory. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION. 1, 1
(2025) From corporate earnings calls to social impact: Exploring ESG signals in S&P 500 ESG index companies through transformer-based models. JOURNAL OF CLEANER PRODUCTION. 145320, 1
(2025) Refining the prediction of user satisfaction on chat-based AI applications with unsupervised filtering of rating text inconsistencies. ROYAL SOCIETY OPEN SCIENCE. 12, 2
(2025) Bibliometric Analysis on ChatGPT Research with CiteSpace. Information. 16, 1
(2024) Human-Computer Interaction in Healthcare: A Bibliometric Analysis with CiteSpace. HEALTHCARE. 12, 23
(2024) LLM-Based Doppelganger Models: Leveraging Synthetic Data for Human-Like Responses in Survey Simulations. IEEE ACCESS. 12, 1
(2024) Decoding Bitcoin: leveraging macro- and micro-factors in time series analysis for price prediction. PEERJ COMPUTER SCIENCE. 10, e2314
(2024) Do you have AI dependency? The roles of academic self-efficacy, academic stress, and performance expectations on problematic AI usage behavior. INTERNATIONAL JOURNAL OF EDUCATIONAL TECHNOLOGY IN HIGHER EDUCATION. 21, 1
(2024) Beyond learning with cold machine: interpersonal communication skills as anthropomorphic cue of AI instructor. INTERNATIONAL JOURNAL OF EDUCATIONAL TECHNOLOGY IN HIGHER EDUCATION. 21, 27
(2024) Sentiment impact of public health agency communication strategies on TikTok under COVID-19 normalization: deep learning exploration. Journal of Public Health. 32, 1
(2024) Analyzing behavioral intentions toward Generative Artificial Intelligence: the case of ChatGPT. UNIVERSAL ACCESS IN THE INFORMATION SOCIETY. 24, 1
(2024) Investigating the knowledge structure of research on massively multiplayer online role-playing games: A bibliometric analysis. Data and Information Management. 8, 1
(2023) Teammate Familiarity in Distributed Computer-Supported Collaborative Learning: The Mediating Role of Social Presence. INTERNATIONAL REVIEW OF RESEARCH IN OPEN AND DISTRIBUTED LEARNING. 24, 4
(2023) Comparing Social Media and News Articles on Climate Change: Different Viewpoints Revealed. KSII TRANSACTIONS ON INTERNET AND INFORMATION SYSTEMS. 17, 11
(2023) Unveiling Cryptocurrency Conversations: Insights From Data Mining and Unsupervised Learning Across Multiple Platforms. IEEE ACCESS. 11, 1
(2023) Beyond Avatar Coolness: Exploring the Effects of Avatar Attributes on Continuance Intention to Play Massively Multiplayer Online Role-Playing Games. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
(2023) Impact of ByteDance crisis communication strategies on different social media users. HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS. 10, 729
(2023) Robust Sentiment Classification of Metaverse Services Using a Pre-trained Language Model with Soft Voting. KSII TRANSACTIONS ON INTERNET AND INFORMATION SYSTEMS. 17, 9
(2023) Exploring the association between the Proteus effect and intention to play massive multiplayer online role-playing games (MMORPGs). INTERNET RESEARCH. 34, 1

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